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Help by describing what it is you want to achieve with the video, the video companies to help you. Set out in the start how it will fit in with your marketing plans and what the video's objective is. Who are the target viewers and where do you expect they will see the video and what will they do (hopefully) as a result of seeing the video.
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Video production company and the animation may assign a couple of people to work with you on a daily basis. If your job is complex enough to require one, one of them may be a subject matter expert. It is important to be aware of their profiles and establish a rapport. Know if it will be an account executive or the manufacturer himself. In any case the person closest tot he manufacturer is going to be the best bet. Know him image source well and you'll have the ability to see your project through smoothly.